News for hackers. Stuff that matters.
Re:Brand engagement is plummeting on Facebook by balls187 on Monday June 16, 2014 @02:07AM (#7897627)
I fb-like brands, specifically to show my friends which brands I like, similar to how I liked specific movies, books, and music.

A few brands that I have very high affinity towards: Crumpler, Nike, and Canon.

Re:Brand engagement is plummeting on Facebook by welly on Monday June 16, 2014 @12:17PM (#7899800)
Your friends don't care what brands you like! I promise you.
Re:Brand engagement is plummeting on Facebook by drdeca on Monday June 16, 2014 @02:20PM (#7900587)
I think it is possible for someone to desire their friends to know a thing about them even while knowing that their friends don't actually care about that detail.

Maybe a subtle unconscious change about how one is thought of might possibly be a result? (I don't know, but I don't think I can rule it out as a possibility that could be desirable to some.)

Re:Brand engagement is plummeting on Facebook by balls187 on Monday June 16, 2014 @02:49PM (#7900748)
Oh, you know my friends?

Awesome.

Hey we're going to grab coffee next friday, you should come along!