Tim Cook, Making Apple His Own

Re:Tim Cook, Making Apple His Own by arn on Sunday June 15, 2014 @04:37AM (#7894784)

They have an ad network but it doesn't necessarily mean they are good at the ad business

http://www.macrumors.com/2014/02/18/apple-iad-stingy/

"Apple's unwillingness to share large amounts of consumer data is hurting its iAd business, according to Madison Avenue media buyers that spoke with AdAge. The company is said to be "downright stingy" with the information it shares, too slow at developing ad products, and "too reticent to foster relationships." "

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Re:Tim Cook, Making Apple His Own by stephencanon on Sunday June 15, 2014 @12:18PM (#7895554)

You seem to be using a strange definition of the word "good". Are the ads you see on the internet (based on datamining your personal information) better than the ads you see in magazines and TV (which are based only on very coarse aggregate statistics)? Are today's TV ads significantly better than those of the 1980, when demographic information was far coarser still?

For all the promises of "only seeing ads for things you're interested in", data-mining based advertising has been a colossal flop from my perspective as a consumer. We've surrendered a tremendous amount of personal information and gotten hamfisted targeting attempts and obnoxious "viral" campaigns in exchange. It makes me nostalgic for the stupid but well executed beer commercials of the 1980s. Not giving away all your personal information is not the same as not being good at advertising.

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