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Re:Whoa, this is heavy: brain equates weight with importance by calambrac on Thursday August 27, 2009 @11:21AM (#789360)
The paper is available here [pdf]:

http://www.igroup.org/schubert/papers/jostmann_lakens_schube...

The experiment design has an interesting flaw: the values that the users assigned to the questions were indicated by marking a position on a line, not by writing out a number.

In other words, they might have simply measured where people who don't give a shit about answering questions in a stupid survey make arbitrary line markings on a sheet of paper when having to struggle a bit to hold up a heavy clipboard, versus when easily holding a light one.

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