Sounds like a lot of companies :) But yes, the target audience for the components is probably the not very technical CTO (company wide or departmental) who believes that this will save a lot of money because stuff can be bought and not built. It'll end up as a few 100(0) developer licenses on a shelf, next to the 20 enterprise CMS licenses, the unused CRM licenses, the magic bullet never touched BI licenses etc.

Edit: typo