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Re:Bit.ly's shady business model by diwo on Thursday June 12, 2014 @12:04PM (#7884180)
Let's see what Internet Archive says about this. In April 2013 the Bitly homepage looked like this:

http://web.archive.org/web/20130401021533/https://bitly.com/

It had the new brand in use, and it had a "You Business?" link to Enterprise site:

http://web.archive.org/web/20130404123817/http://www.enterpr...

The enterprise site advices you to contact them for pricing.

Re:Bit.ly's shady business model by missblit on Thursday June 12, 2014 @12:13PM (#7884246)
For reference the ToS from March 2013 is here:

http://web.archive.org/web/20130320100810/http://bitly.com/p...

It still contains the clause outlining that the free version is for non-commercial use only.