I didn't imagine voting to be like spending a bitcoin. Although that could work too. Issue every voter a single indivisible votecoin. To vote for a candidate send the votecoin to their address.
But, perhaps the V initiative have something else in mind for the blockchain. I'm sure there are others.
I've outlined only two possibilities for using a blockchain here, but I'm sure there will be others.
As I said, why would you rely on a democracy of hashing power for anything when you have unique underlying identities you're trying to let vote? Why use a system designed to allow the decentralized use of a currency without double spending when double spending isn't an issue?
The two biggest issues solved by Bitcoin are double spending and distribution of a decentralized currency. Our would-be voting system doesn't need either of these things.