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A comment on iOS 8 randomises the MAC address while scanning for WiFi networks. Parent comment
It's opt-out for consumers, and in order to opt-out, you must register your MAC address with them[1][2].
I really hope that cycling MAC addresses becomes easier on mobile devices, if not automatic.
[0] http://nomi.com
[1] http://nomi.com/privacy/
[2] Assuming you even know that this service exists (which most consumers don't, because why would the store owner tell them that they're doing this?)
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It's opt-out for consumers, and in order to opt-out, you must register your MAC address with them[1][2].
I really hope that cycling MAC addresses becomes easier on mobile devices, if not automatic.
[0] http://nomi.com
[1] http://nomi.com/privacy/
[2] Assuming you even know that this service exists (which most consumers don't, because why would the store owner tell them that they're doing this?)