These 10 things are never going to change. Why? Because pedantic, well-paced software engineering isn't sexy. You know what's sexy and exciting to a startup exec (especially one with an ego)? Tight deadlines, going viral, going head-to-head with the biggest companies on earth, and dreaming big. The worst part is, all of these things actually work in Sales.

I've read this same advice in one form or another many times. This is all well-known stuff and "clients" still aren't learning as far as I can tell. I don't think they'll ever learn because proper software engineering practice is counterintuitive and the attitude of management will not lend itself to these practices.

Instead of talking about the problems, I think we need to arm engineers with techniques for defending proper software engineering practices. Lean and Agile methodologies have helped considerably, but I think more work is needed to truly ease many of these frustrations. I'll let you know once I've figured it out...