While the founder might not be a techie, if a new business in a traditional field could get a leg up on the establishment by the adoption of emerging, appropriate technology, that might be worth considering.

Woz was the techie. Steve Jobs wasn't. Yet Jobs, while only a co-founder, turned out to be the, uhm, core of the long-term Apple success.

(Afterthought: Is it even possible to start a business these days and hope to compete without substantially embracing some emerging technology?)