Re:Why Startups Need to Focus on Sales, Not Marketing
by hkmurakami on Tuesday June 03, 2014 @05:55PM
(#7842969)
The thing is that all of us have different interpretations of what Sales and Marketing represent. Thus I look past those terms and look at the activity she describes instead.
When I look at what she describes, I feel that it is simply a repackaged form of customer development. But for a WSJ audience, I understand the need to frame it in familiar terms.
When I look at what she describes, I feel that it is simply a repackaged form of customer development. But for a WSJ audience, I understand the need to frame it in familiar terms.