How Growth Hackers Get A/B Testing Wrong

Re:How Growth Hackers Get A/B Testing Wrong by jacquesm on Monday June 02, 2014 @11:35AM (#7834026)

Off-topic: there isn't a single tech term that has been such a turn-off for me as the whole 'Growth Hacker' thing.

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Re:How Growth Hackers Get A/B Testing Wrong by normloman on Monday June 02, 2014 @02:27PM (#7834964)

Yes, for the love of god, just call it marketing. All marketing is supposed to be data driven anyway. We don't need a new buzzword to describe a marketer behind a computer.

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Re:How Growth Hackers Get A/B Testing Wrong by gk1 on Monday June 02, 2014 @12:54PM (#7834451)

At first I liked the term, because it finally gave me an easy way to describe my skills other than "a marketer who can code with a focus on metrics"... Then as I started reading forums and articles by and for "growth hackers," I found the content so vapid and useless that I now keep far away from that term and community.

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