Thanks for the reply. FWIW, you might want to consider focusing on key regions only during your early stages. I've seen problems with similar lack of geographic focus on sites before. While it's tempting to just say "we're open to everyone" it doesn't always work like that in practice.

If you are not getting enough traffic in a particular area, it can be worthwhile to close it down completely - preferably temporarily - and then come back to it with a targeted launch at some future time once the core regions are self-sustaining.

So for instance, you could organise some UK-centric marketing, with some PPC, etc., and maybe go speak at some UK events or something around the same time. This will hopefully get you a critical mass of interest in a short period of time, while in the meantime you get to focus on your core demographic.

Otherwise you can end up wasting a lot of time on stuff that isn't working for anyone - if you don't have enough candidates and recruiters in the same place at the same time, those people are potentially just going to go away with a bad impression of the service, so in the long run you actually lose potential clients.

If you can get that same number of people onto the site in a month instead of over the course of a year, it'll work out much better. If you leave it entirely to organic growth, that probably won't happen.

Picky point (but one I hope is helpful): phone number validation (on the employer page https://www.mightyspring.com/employers/) is too strict for UK phone numbers, which might typically read something like

+44 (0) 111 1111 111

I had to enter 1111111111 to get past the validation.

As part of this, it can be useful to be able to specify where one would be willing to relocate. In my specific case, I'm not interested to moving to the USA, but UK would be fine. It also helps to frame the target compensation, since $60k are very different in the EU if compared to the Bay Area.