It's not useful to focus only on pure monopoly. From an economics perspective, there are plenty of other market structures which can be damaging for consumers.
You can argue until you're blue in the face that the FTC should look at other things, as well, but I'm not sure you'll get very far.
A much narrower range of anti-competitive practices are illegal when you are not a monopoly.
They may not have a monopoly on smartphones (they wished they did, and maybe they even think they deserve one), but that's not for lack of trying and as far as systems software on hardware supplied by Apple goes they do. You can't buy an iPhone without iOs and nobody makes an alternative.
Anti-trust law does not require a monopoly per-se, 'market power' is a well established concept and within the iPhone hardware segment Apple has 100% market power when it comes to systems software, on top of that they control (through their app store) 100% of all software that gets installed on those devices.
So if an apple supplied app out-competes a 3rd party supplied app by using api's only known to apple then that might lead to trouble. I have no illusion that that would be an extremely hard case to fight/win, especially given the fact that Apple is the largest company and has a nearly unlimited budget when it comes to hiring lawyers.
The flip side is that you can always define any supplier as a monopoly too. Apple have a monopoly on the supply of IOS and devices running IOS. Semantic definitions of monopoly aren't terribly useful. Budweiser have a monopoly on bud light. Budweiser probably can't use their market power to make miller taste worse than it does.
I didn't much care for Microsoft's anti-competitive behavior, didn't care for the stories from the grey-beard's about IBM's before that. Maybe you've heard of standard oil. I don't care for apple's anti-competitive behavior either. Microsoft and IBM always had plenty of people who defended them too. I didn't need to give Microsoft 30% (is it?) of my sales revenue to sell software that is run by my customer on a microsoft operating system. I wonder if the general reaction would have been much different if microsoft had tried charging a significant percentage of sales revenue for all software vendors selling software that ran on windows in late 90s and early 00s
I remember being taught about YKK, a monopoly producer of zips, they kept their monopoly by producing good quality cheap zips. The profit made was enough that they could stay in business but not enough that it was worth other companies expending capital to get into the market.
Monopoly is one state of the market on a spectrum in a capitalist economy, it is neither good or bad it just is.
I don't know what your comment about "anti-trust law being about more than monopolies" is supposed to mean. It says nothing, and furthermore says nothing with an authority to which you are not entitled, being not an antitrust law expert. So your unsupported and unreasonable claims should be discounted accordingly.
But have a read on the various pages written by experts and come up with arguments against what I said instead of just trying to attack my credibility.
Whether or not I'm a subject expert or not has no bearing on that. I suspect that the answer is 'probably not', but I have seen weirder lawsuits being won. The bar in anti-trust cases is very high but there are multiple standards of proof and multiple instances of potentially anti-competitive behaviour.
Lets say there was a device that allowed you to pay tolls from your car in bitcoin. GM including a version of that in their cars would not dominate the market. It would diminish it, but not devastate. But lets say GM sold 80% of the cars in the world. Even then, including the device wouldn't be a violation of anti-trust.
Through the early 90s, MS did this often, Media Players, Disk Compression, Defrag, the list goes on and on.
But, if GM had 95% of the car market, and included a device that only paid in fiat currency, and it was 'artificially' tied into the ignition computer, so removing it made the cars useless. Then had the device subtly interfere with any alternate device. Finally, there was evidence, (emails from CEOs, VPS) that GM did this with the sole purpose of preventing BitCoin as a currency. Then you'll understand the scope of M$'s efforts in the browser wars, and what it took to finally get them at antitrust.
Yes, somebody does "make an alternative". There are hundreds of smartphones which are, at base specs, little different from an iPhone and run a variety of viable competing operating systems.
A monopoly occurs when nobody else can compete via resources the monopoly company doesn't ever own, either because the monopoly buys out every option (usually at a loss) for the sole purpose of denying access, or by conspiring to otherwise block fair competition. MS was in violation because (to at least a significant degree) they made everyone buy Windows (or, in a somewhat misguided case, mediaplayer), even if the hardware manufacturer was deliberately not installing Windows on a machine which the customer did not want Windows on; MS was interfering in a transaction they had no right to. Apple, on the other hand, makes the hardware and OS, and has every right to not sell one without the other - and if you don't want one or the other, there are plenty of fairly competing alternatives.
Tying software to hardware is not some magic immunity to antitrust. If you have a monopoly on either of them then the tying itself is illegal! If Microsoft did the same thing in the 90s all it would have done for them is to have Dell and HP filing complaints with the FTC alongside Sun and Netscape.
In fact, my entire household uses Android phones, as do all my family and with the exception of three individuals (2 Apple, 1 Windows), all my friends.
What you're proposing could easily be said about any supply of any good or service owned by anybody or any company. If each company's product distribution constitutes a monopoly of "Product X Market", then "monopoly" has been redefined.
I'm not arguing that what Apple has done in the mobile space is good, or even ethical or appropriate. I'm simply arguing that they do not own a monopoly, in any sense of the word that is reasonable in this context.
Let me see if I can explain why that's wrong.
> What you're proposing could easily be said about any supply of any good or service owned by anybody or any company. If each company's product distribution constitutes a monopoly of "Product X Market", then "monopoly" has been redefined.
Technically a trademark is a monopoly, albeit a legally granted one. But that's not what I'm talking about.
For example, Exxon 87 unleaded gasoline is completely fungible with BP 87 unleaded gasoline. They're for all practical purposes the same product, so they're in the same market even though they're different brands. An iPhone is less fungible with, say, a Samsung phone. They're still close enough substitutes to be plausibly considered the same market (although, for example, in the Microsoft case Windows and MacOS were found not to be in the same market). But that's still not the market I'm talking about. I'm talking about distribution of apps for these devices.
Let's start with a preliminary issue. Are iPhone apps in the same market as Android apps? Can they be used as substitutes for one another? The answer is clearly no. You can't run an Android app on an iPhone. This is substantially why Windows and MacOS were found not to be in the same market, but again that's not the market I'm interested in here. The point is that iOS apps and Android apps are not substitutes. And that doesn't even necessarily separate the markets for the devices -- because even though Angry Birds for iOS is a different product sold to different customers than Angry Birds for Android, the fact that the quantity and quality of apps available for each platform is comparable means that the platforms themselves are still reasonable substitutes for one another. But you can imagine how that could change if app developers stopped developing for one platform or the other, which reinforces the point.
So back to the apps. Is there competition for the production of iOS apps? Of course there is. There are thousands of developers; that's not at issue. But distribution is different than production. General Electric is not Walmart. Is there competition for distribution? No. No one is allowed to distribute iOS apps but Apple. There are no substitutes, Apple has a distribution monopoly in that market.
That is not how most "brands" work. You don't have to buy cars through Exxon. You don't have to buy gasoline through Ford. You don't even have to buy Android apps through Google Play. Apple is doing something unusual which results in the monopoly.