I feel exactly the same way about the app business. I don't want an arbitrary and disinterested third party in between me and my customers because I believe very strongly that in the long run a strong and direct relationship with my customers is the key to a sustainable business. The iOS app store is particularly egregious in this respect because I can't even contact users that report problems. The Google Play store is slightly better in this respect but I'm still not comfortable with the idea that my entire online presence can be switched off at will by some overzealous algorithm.