Ask HN: How to Sell Yourseslf at a Conference?
I've never been to a conference before -- sounds strange for somebody who's been in IT for a while, but it's true.
My "day job" -- the reason I'm at the conference -- is that I teach/train/mentor/coach technology teams into becoming high performing teams instead of the death marches they sometimes end up being. [Insert lots of lessons learned from start-ups here]
My question: how do I leverage this free conference appearance into some sales or leads? I don't want to look like a used car salesman -- for my work it would be very counterproductive anyway -- but I don't want to lose a good opportunity either.
Any hints, tips, or tricks out there that I could use? I figure this is something lots of folks who attend conferences would like to know.
I figure I'll need to bring business cards. Perhaps have a sign-up sheet for people interested in more information? Any other ideas? Somebody mentioned that I visit the booths and ask other people how things are going -- might be a good way to pick up a lead. Is that really a good idea?
If you don't know people, conferences can be somewhat lonely. Just keep putting yourself out there. Try to arrange meetings beforehand and then try to spend meals talking with new people. Worry more about exchanging thoughts than business cards. It's easy to forget that you're there to learn. Find out when meeting people what they're learning there. It's a good opening and you'll soon find like minds.
Your coaching work is probably also going to work it's way into your talk because that's where your anecdotes are coming from. Just make sure to spell it out directly at the end of your talk with a slide: "Thanks for listening, here's what I do, and how to contact me."
There's a non-car-sales technique to selling which is often summarized as give value first. That's what you're doing here because both of these techniques rely on you giving a great talk.
Give the contact and "here's what I do" slide at the beginning, too. If people watch the videos online to get your contact info after the conference, you don't want them to have to go through your whole slide deck/video to find you.
One additional thought: try not to have your time monopolized by people who either want to just impress you with their superior smarts, or pick your brains for free.
I don't mean to sound callous, but face time at conferences can be limited, and if a goal is to land work and contacts you need to be sort of ruthless at times with your attention.
Still, I think most people would understand it if you politely explained that time is limited and you're trying to meet as many new people as possible, and here's my contact info so we can continue this discussion later.
I only remember two types of conference speakers; the really good and the really bad.
Then go buy and read this book: http://www.amazon.com/Never-Eat-Alone-Secrets-Relationship/d...
The author comes off as a complete tool, but every bit of advice he offers is pure gold and extremely practical.
I think you have to offer one or two very specific symptoms of the problem that you help teams with. Note that a symptom is a prospect's perception of the problem, a diagnosis is the practitioners description.
After the talk exchange business cards with anyone who comes up. If there is some way you can assist them (e.g. send them a url or other info, make an intro) or a point you want to remember, jot down a 2-3 word note on the back of the card immediately so that you don't forget. Follow up within two days.
If you want to hand something out besides your card consider either or both of these:
1. 3x5 card with a pain question on one side (and two or three sentences on how you address) and a short 2-3 sentence backgrounder on the other. This is still small enough to fit in folks pocket. Bonus: preparing this also prepares you for small talk / networking conversations where you need to succinctly describe what you do.
2. An article as a "leave behind" instead of your slide deck, a good slide deck is incomplete without the spoken presentation, and article can be complete stand alone.
There are more than 50 sponsors: research each one's website and determine if there are potential synergies between their offerings and yours. I would visit any you might be able to partner with and introduce yourself.
Most of the attendees are not be people "buying" agile; they are (like you) "selling" agile. A great many of them could be described their work as "teach/train/mentor/coach technology teams into becoming high performing teams".
If your site does all those things, your (first and) last slide just needs to have your URL and people will look at it (during and) after your speech.