His advice would seem to distill to "invent a new word as a name for your language". Would this be a sensible thing to do?

What would some examples of "good" programming language names be? Most languages I can think of have names from {English words} or existing proper nouns and so any non new name has a potential to clash on doing a web search at least till the language name becomes popular enough to rise to the top.

Do we really want new computer language authors to create nonsense phrases as names for their languages?