The ones who have the eyeballs are the service sites like Netflix, Hulu and Youtube. If they wanted they could influence public opinion quite easily by showing a message educating the user why their service is slow. "Your ISP has decided to keep 60% of the money you gave to them instead of upgrading their infrastructure. Now they want us to pay their infrastructure upgrade. We wish that our service was faster but don't want to get bullied into it. Please help us by contacting your ISP's customer support."