The primary video cost (programming) is approaching 50% of video revenue, and it's growing at a pace that has literally equaled or exceeded video revenue growth for each annual period in the linked document. So, making an assumption here that's likely untrue, if we consider that the other costs are distributed equally between the two (marketing, tech support, physical support, etc) then the internet service is approaching parity with the video service, and will exceed it in several more years as the higher profit business component.
I suppose if someone else has more time to dig through this document or other insight from being in the industry they could chime in with which has the greater costs once programming is removed from the equation.
The actual electrical cost to move the bits back and forth is nil. It's making sure that half the people in the neighborhood can use Netflix at 7pm two years from tomorrow that requires them to spend money today.
It's like deciding Microsoft's profit margin based on the cost to physically acquire CD-ROMs.