This is why I'm so disappointed to see the small-medium ISPs hop right in bed with Comcast and co-sign anti-net neutrality letters:
http://arstechnica.com/business/2014/05/top-isps-threaten-to...
With the national attention this issue is getting, this is a tremendous marketing opportunity to take customers away from the big dogs.
The smaller ISPs are just following Comcast's example: "You mean we can charge multiple times for the same data without doing any extra work? Sign us up!" All last-mile ISPs will eventually realize they can hold everyone hostage, so long as there is no significant competition.
Small ISPs also like this because they typically are very heavy on paid, private internet and don't do much peering due to having small, localized networks. They stand to gain, proportionally, the most since they can charge the people the were previously paying for access.
And Time Warner is the second: http://bgr.com/2014/05/20/comcast-twc-customer-satisfaction-...
Nobody likes the cable companies. It would be very easy for someone to capitalize on that hatred to win public support for net neutrality; it's just a matter of crafting the right campaign.