Yeah; there is more than one use case for viewing video, one of which is on-demand video. Netflix does really well there. But it doesn't handle "event" TV (think sports events or American Idol) or the "I'm bored and don't want to have to think about what to watch" use case. Those two are huge, and while I think that eventually those use cases will change generationally, the 30+ demographic isn't likely to change their viewing habits any time soon.