I hate ads so I'm going to block them. You can't just shove things in my face that I can so easily decline and except that to be a good business model. I fully encourage the death of the ad based business model for web content. If that means I would eventually have to pay for things I actually want then that makes way more sense to me. Honestly though a website shouldn't expect to make money for simply existing and getting views. They should have something people actually want and are willing to buy.