"A woman may very well form a friendship with a man, but for this to endure, it must be assisted by a little physical antipathy." - Nietzsche
I believe the woman knows that he is into her. And she enjoys the attentions without having to commit. It is a very comfortable position. It remains an asymmetric relationship as long as the friend zoned allows it.
It does not mean friendship can not turn into relationship. It can and all my relationships were like that. I would not date somebody I did not knew. I have also seen couples that originally disliked each other and became attracted only after they knew each other. However, it never went to one-sided "he follows her and help her too much" friend zone.