AdWords customers like me (spending at some point several 100.000 Euro/year) are eternally grateful that they actually bothered to implement an appeal form after many years. We got locked out for more than a year with no way to contact anyone responsible (in good tradition of other Google services I presume) and thus no way to appeal, once the form got added, we got the lock removed within days ... What are you Android developers complaining about! </cynical>