Of course many beliefs are created and imparted by society at large, but not all are. The belief that our planet is roughly a sphere is more accurate than the belief that it is flat, and the belief that the Earth orbits the sun is more accurate than the reverse. I'm fairly sure we've hit on something with the whole "People would rather be rich than poor," idea.
We possess the material means to provide for the needs of all people across the world many, many times over. One simply needs to look at the fact that industrialized U.S. agricultural production is so efficient it can be run by an extremely small pool of workers compared to the rest of the working populace, and yet produce such a glut of goods, that many times, the surplus (the very thing capitalism is compelled to produce over and over again) is destroyed in order to uphold food prices via enforcing an artificial scarcity of goods, e.g. in milk production.
The issue is not about being simply wanting to rich or poor (no one wants to be poor), it's about seeing the system for what it is and what its productive capabilities could potentially be harnessed for.
I'd agree with you if you'd said "comfortable rather than stressed", but there's a difference between the two. Everybody can be comfortable at once. Not everybody can be rich.
That's a poor criterion for deciding whether or not something is an intrinsic human desire. Whether or not something can be universally achieved is orthogonal to the question.
I don't doubt that we have a society that says rich is awesome, poor is terrible, but here's the thing: when we say that "society says foo", what we mean is that a large percentage of individuals are saying foo. Lots of individuals say "rich is awesome, poor is terrible" because they actually believe that they prefer the one to the other, not because some external "society" (I place it in scare quotes because any society does not have an existence independent from individuals) forces or tricks or brainwashes them into it.
(I'm finding it hard to track replies in this thread, so apologies if I stop my side of the discussion.)
Also, everything that was tried before was either smashed by state intervention backed by capitalist interest, e.g. the Pinochet coup in Chile in 1973, or Franco during the Spanish civil, or was a Stalinist dictatorship.