They've taken the proposed 'uncompromised moral stand' before, with H264. And it was an utter failure: Google promised to support them, then quietly stabbed them behind the back and helped advance the cause of proprietary video on the web. Eventually it was impossible to do any good and they had to cave and support H264 - their users would have literally been better off to begin with had they merely implemented H264 in the first place, because some of them would have been able to remain on Firefox instead of having to switch to Chrome to use H264-only websites.

Once Google+Microsoft or Google+Apple or god forbid Google+Microsoft+Apple have decided to do something, there is literally nothing Mozilla can do to stop it. It's too late. If Mozilla manages to slowly build up a larger market share, at that point they may have leverage in those situations. Right now they don't, and pretending to have leverage only further erodes their marketshare.