He would have been able to print the posters, but had he only raised 10,000, he would still be in the hole for:
Less shipping supplies ($5,811)
Less storage lease for 5 months ($690)
Less postage ($4,701)
Less temporary help ($741)
Less charity: water contribution ($2,000)
$13,943 in addition to his $15,000 loan, as well as Kickstarter taking 5% and the 5% merchant fee, which would have come out to ~$1000. I don't think people would have received the poster.
Re:The Economics of a Kickstarter Project
by egypturnash on Thursday May 15, 2014 @05:04PM
(#7752230)
He also probably would have done a smaller print run, and spent less on shipping and postage. Might not have needed help shipping either.
Re:The Economics of a Kickstarter Project
by cameronmoll on Thursday May 15, 2014 @05:21PM
(#7752320)
Most likely, yes. This is what I've done with my two previous posters (smaller run).
The cost of re-printing, and re-shipping the posters came out to $7,073, or 9% of the total amount raised. I think we all make these large screw-ups occasionally, but rarely enough that they're not in budgets. I think I cost my last job 20k in an afternoon once.
I don't think this at all indicates people should be wary about funding projects: everything was delivered.