They also discovered how to succeed as a tech company: Better use at least three 'O's in your brand name.

"Choosing the right name is hard. To find the perfect name, we analysed the names of top internet companies. We discovered a direct correlation between the company valuation and the number of 'O' in its name. The graph below shows the average valuation of the top 10 internet companies according to the number of 'O' in their names.

With three 'O' in its name, 'Odoo' is in phase with our ambitions."