The offensive tagline (and the site's author acknowledges its offensive nature) seems like a mistake. Why alienate 50% of your audience with the first thing they're going to read?

Edit: The author has changed the tagline, but for posterity it said something along the lines of: "Want to know what boobs look like?" With a subheading along the lines of "You might have been offended, but you're still reading..."

Yeah, please delete it, it's just stupid and terrible.

I was kinda excited about the idea, but then I saw the tagline and I was like "oh god that's the stupidest thing I've seen this month" and closed the tab on pure reflex.

Seriously, what?

Oh no please don't delete it! I've changed the tagline and everything now, please re-check. :)

hey I didn't mean delete the submission, just delete the awkward tagline :)

Based on the tagline, we can conclude one of two things... the creator is clueless, the creator is not serious. Either way, it doesn't belong here. Flagged.

Sorry, changed it around. Hope it's better now.

It isn't.

None of this belongs on a new site you are trying to launch:

> "Before AxeDork, no guys looked at me. Now after learning the guitar, I scored myself a moody emo boyfriend. Thanks AxeDork!" — Brooklyn Anderson

> "I finally lost my virginity!" — Tim Mishkin

> For guitar students ages 10-29

> original: My Mom's Farts

And the name of the site isn't much better. You don't need a quick change to one piece of text. You need to overhaul your entire approach to this project.

Hey man, appreciate the feedback. Well, it's a guitar site and so I wanted it to be a little bit cheeky and not have like a SaaS product marketing kind of vibe. But I guess it makes sense that someone might want to just be able to share a clip or browse without some crazy comments about losing virginity.

What else do you think I can change around to make the marketing more effective?

I really appreciate that you're making an effort to understand instead of being defensive. The one other thing I would change on the appropriateness issues is "tune her up". I know it's a very common thing to refer to guitars as female, but it could easily be perceived as sexist. (And I still don't like the name, but... that's obviously a much bigger deal to change.) Oh, I would also ditch the fake testimonials. Users don't like being lied to.

The biggest thing I would try to do is get people using at and seeing if it's useful. Presumably you know other people in real life or online who play guitar. Give them a link to one of your clips on the site and ask them to post feedback. Tell them you'll do the same for them if they post their clips.

If you can't get anyone to bite, then keep trying new ideas until you can. If you do get people to participate, try to get a sense what they like and don't like and adapt from there.

If your idea is solid and the site is useful, you should be able to grow this thing organically. Most people who play guitar know other people who play guitar. And if your site rocks, they'll talk about it, and people will find out. So focus on reaching out to the people you know and making the site rock for your group of guitar-playing friends (while still being inclusive of everybody).

Then, once you know it's useful because you've tested it within your group, reach out to other guitar communities on the internet.

Damn Daniel, that's straight! :)

That's some good stuff right there. What I like what you said is that it's really actionable stuff from the outset. Literally from the ground up type stuff.

Hope to keep in touch to hear any other feedback you may have down the road. Take care

My email address is in my profile. Feel free to use it at any time.

If you don't mind me asking, what don't you like about the name "AxeDork"? I like it a lot, I went with it because its light hearted and guitar is something that is fun and not taken overly seriously by most.

Sorry about that! I changed it around it's not offensive anymore :)

Good idea, but the name may be off-putting, as well as the tagline. Rebrand it and you should be good.

Everything changed :)