Also, extremely regional. For instance, I currently get a 12mbit/sec service for 30 euro a month. In my old apartment, less than a mile away, I got 120mbit/sec for 40 euro a month (and could have gotten 200mbit/sec for 45). Assuming that the telecom gets a move on with its VDSL rollout, in a couple of months, I'll get 100mbit for 35 euro a month. And that's in a city; it gets a lot messier in many rural areas, where the only plausible non-wireless providers can be fixed microwave.

That said, there's no consumer service remotely as expensive as that AT&T one here.