Why is he downmodded? Try using the site. It really is horrible. Auto-complete occasionally takes over the text box and most search results seem to lead to missing pages.

Looks like the only function of this website is to attract coverage in Wired, TC and the rest of the hyposphere. This is the Bruno of websites (the character, not the movie), a unique combination of incredible pretense and complete incompetence rarely seen until now outside fields like art, fashion and architecture.