Sequoia Capital's redesigned website: a search bar

Re:Sequoia Capital's redesigned website: a search bar by ashleyw on Wednesday August 19, 2009 @12:09AM (#772037)

I guess their target audience is simply anyone who manages to find what they need to find and do what they need to do on the site, but still...pretty weird. I'd love to know why they did it? How does making their website into a search engine look-alike help them or their brand?

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Re:Sequoia Capital's redesigned website: a search bar by ramy_d on Wednesday August 19, 2009 @02:03AM (#772194)

Because now we're talking about it, and 3 minutes ago, I didn't know what Sequoia Capital was or if it even existed. And look at me now, spelling their weird name correctly and all.

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Re:Sequoia Capital's redesigned website: a search bar by webwright on Wednesday August 19, 2009 @02:34AM (#772234)

Might not be your world, but they are probably the best known tech VC fund on the planet. They don't need more attention (they probably wish they had less).

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