Lyft won't actually own the new luxury rides, which were 
    designed specifically for the company by West Coast 
    Customs. Instead, individual Lyft drivers are buying the 
    vehicles with some financial assistance from the company, 
    according to a spokesperson.

    The move means Lyft won't have to deal with issues like 
    car maintenance or storage, and also maintains the peer-
    to-peer element that has propelled the company. The costs 
    of the cars, and the total assistance offered by Lyft, 
    isn't being disclosed.