How Kittyo Used “The MacGyver Trick” to Raise $200,000 in 2 Weeks on Kickstarter

Posted by clayhebert on Monday May 05, 2014 @02:32PM
from the crowdfundinghacks.com dept.

http://crowdfundinghacks.com/how-kittyo-used-the-macgyver-trick-to-crush-their-kickstarter-goal/

( 2 comments | 5 points | on HN )

Re:How Kittyo Used “The MacGyver Trick” to Raise $200,000 in... by mojoe on Monday May 05, 2014 @03:12PM (#7700493)

I read the article to try and figure out what the "MacGyver Trick" was, and from what I can tell the "trick" is "plan ahead". There's some interesting info in the article, but IMO the MacGyver analogy is incredibly contrived, and linkbait-ish.

[ Parent | on HN ]

Re:How Kittyo Used “The MacGyver Trick” to Raise $200,000 in... by clayhebert on Monday May 05, 2014 @05:32PM (#7701420)

@mojoe Thanks for your feedback. Sorry it came across that way. I've helped 50+ projects raise over $5M and almost nobody plans ahead or collects a bunch of emails ahead of time. I was trying to use the MacGyver analogy to defusing a bomb as an easy way to relate and an example of how to not put yourself in that situation. Hopefully the landing page analysis was helpful.

[ Parent | on HN ]