This isn't just about the NSA, PRISM, etc. It's about surveillance as a business model and as the core purpose of the service. Mass surveillance by advertisers and potentially much creepier private sector entities (astroturf PR firms, think tanks, political parties, ideological pressure groups, insurers, private "intelligence" firms, etc.) is just as violating and potentially worse in the long term than surveillance by the NSA and its kin.

The surveillance-based "free" business model is not our friend.