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Re:Why our startup failed by gregd on Monday May 05, 2014 @10:25AM (#7698708)
Because there isn't an ounce of usable information above the fold on a 27" screen?
Re:Why our startup failed by reboog711 on Monday May 05, 2014 @11:17AM (#7699014)
I've seen a lot of "blog/articles" use the same approach. It is bizarre isn't it?

I've never seen a company do that, though.

Re:Why our startup failed by gone35 on Monday May 05, 2014 @03:04PM (#7700447)
To be fair, it seems the site is his personal blog as well [1], well before he started the homonymous company.

It's still a garish design anti-pattern, nonetheless. All this baroque excess of late with gigantic fonts in the name of "space" and "readability" really needs to stop.

[1] https://oncletom.io/

Re:Why our startup failed by oncletom on Monday May 05, 2014 @03:22PM (#7700554)
Oh I understand better the critique now: yes it is my personal blog (the initial startup website does not exist anymore). I refreshed the design recently (like, 2 weeks ago).

I used http://lamb.cc/typograph/ with a "Le Corbusier" scale to calculate the font size, the paddings and margins etc.

So the size does not come out nowhere, it has been made for readability and as my eyesight decreased, I found the change much welcome… I will try to find a good balance to end up your sufferings ;-)

Re:Why our startup failed by gone35 on Monday May 05, 2014 @05:07PM (#7701259)
Nice, thank you for the reference to the typography tool you used [1]; I didn't know about Le Corbusier's proportions.

The discussion in [1] on "vertical tempo" is interesting because I think that is precisely the problem with your site. Your body font size is large but within currently fashionable standards [2] at around 10 words or 60 characters per line; but the headings and subheadings are so huge they are breaking the vertical flow of the page.

On my iPad, for instance, it currently takes me an unreasonably long 27 (!) full screens to scroll down to the end of the article, not counting the header (another full screen) nor the comments section. And often the subheading alone occupies the entire screen. With such huge disparity between body and headings size, it makes little difference whether both sizes come from the same proportional scale or not: the sheer size difference is perceived as out of proportion nonetheless.

[1] http://lamb.cc/typograph/

[2] http://practicaltypography.com/line-length.html

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Re:Why our startup failed by jacquesm on Monday May 05, 2014 @11:51AM (#7699233)
One reason you can add to your list of reasons for failure: poor response to user criticism.
Re:Why our startup failed by chill1 on Monday May 05, 2014 @10:46AM (#7698825)
I don't know if answering snark with more snark is the answer. He/she did have a valid point after all, even if it was delivered obnoxiously.
Re:Why our startup failed by oncletom on Monday May 05, 2014 @10:55AM (#7698872)
Yep you are right for the snark. Still, "valid point" is very subjective. I'll think about it, yet I do not have any improvement in mind to preserve space, breathing and readability.
Re:Why our startup failed by josefresco on Monday May 05, 2014 @10:57AM (#7698881)
Pretty sure (guessing) this guy's blog UI isn't the same site/UI as his failed startup.
Re:Why our startup failed by chill1 on Monday May 05, 2014 @11:06AM (#7698942)
I didn't say it did. I was agreeing with the point that this particular site wastes a ton of vertical space with its headers.
Re:Why our startup failed by josefresco on Monday May 05, 2014 @11:30AM (#7699100)
My apologies, I replied to the wrong thread. The parent commenter I was intending to reply to, was implying this.