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Re:The End of Food? by zizee on Monday May 05, 2014 @03:26AM (#7697334)
money quote from the article:

Perhaps the main difference between Soylent and drinks like Ensure and Muscle Milk lies in the marketing

It's amazing how taking an old product and repackaging it for a different purpose can be a source of business success and glory. I believe this is the story behind both Coca Cola and RedBull.

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