Re:Make essential drugs affordable for all: Cipla
by Retric on Sunday May 04, 2014 @10:47AM
(#7694465)
For profit does not mean it needs to maximize profit. For example a steady income may be considered more important than maximizing income. As such a business may try and sell out an event instead of increasing prices closer to what the market will support.
Nike's corporate responsibility over the past several years and its investment in new technologies and supplier monitoring is a great example of a for-profit company doing good.