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A comment on Swarm: Foursquare's ambitious plan to split its app in two.

Re:Swarm: Foursquare's ambitious plan to split its app in two by mccloy on Thursday May 01, 2014 @02:29PM (#7681752)
The logic of this split to makes sense to me - as long as people associate foursquare with checkins rather than discovery, it'll be hard for them to go head to head with Yelp.

But it's odd that they'd create a new app around checkins and continue trying to associate the foursquare brand with discovery. Wouldn't it be easier to keep foursquare as "the checkin app" (how people already see it) and create a new brand identity for "the discovery app"?

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Re:Swarm: Foursquare's ambitious plan to split its app in two by jetru on Friday May 02, 2014 @03:58AM (#7684565)
You make valid points. The branding is hard fo 4sq. I think 4sq discovery is the best out there. But they're having trouble selling it. However, their approach is totally broken. 4sq is good because everything is in one place, and now they're trying this gambit to get more attention. Let's see if it works...
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