These links don't preserve intent for users who don't already have the app, due to the App Store's and Google Play's problems with attributing app downloads.

My company, Tapstream, fixes this by pairing our attribution platform with a deep link redirector - users who have the app already are deep linked, and users who don't have the app are sent to the App Store.

Then, once the new user installs the app, the app receives a callback with the user's source and any query string parameters on the original link. Docs: https://tapstream.com/developer/deferred-deep-links/