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Revenue on websites

What's the best method to create revenue on websites. It seems like the norm usually respond with advertisements - but how far can you really get solely with advertisements when the website doesn't sell a specific product nor take a cut for any sort of transaction? I guess you can say I'm new to this, so any feedback will help.
( 2 comments | on HN )
Re:Revenue on websites by mattwdelong on Monday August 17, 2009 @03:40AM (#767566)
Simple to answer but hard to execute; the goal is to create percieved value in an object or service. People are willing to pay for something that is valuable. Not as easy to accomplish as it sounds.
Re:Revenue on websites by defunkt on Monday August 17, 2009 @12:24AM (#767358)
Charge people for something worth paying for.