It brings to mind Dean Ween, who has been concentrating on his fishing tour business since Ween broke up. He doesn't mention his stage name on his fishing site, though he says that he has a lot of fans hiring him and they spend too much time asking about the band when they should be concentrating on fishing. I think he's more interested in having something unrelated to touring than maximizing revenue though.

http://www.mickeysfishing.com http://www.askdeaner.com