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A comment on Google AdSense leak?.

Re:Google AdSense leak? by ChuckMcM on Tuesday April 29, 2014 @12:53PM (#7668246)
It reads like some disgruntled AdSense publishers theory as to why they were banned. Now it is true that in 2009, when the Great Recession hit, Google went through its processes and identified places where controls were lax. And its true that there has always been a lot of abuse of AdSense (it is after all the first thing a neophyte ad-fraud wannabe does, which is create a page, put AdSense ads on it, and then pay a bot-net to click on them. It almost seems like some sort of starter project or tutorial it was so common)

I would be surprised though if anyone actually sought out to 'screw' the legitimate advertisers. It is after all Google's bread and butter.

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Re:Google AdSense leak? by voicereasonish on Tuesday April 29, 2014 @01:11PM (#7668403)
> It is after all Google's bread and butter.

Is it? How much do Google make from the adsense publisher network vs advertising directly on Google properties?

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Re:Google AdSense leak? by ariwilson on Tuesday April 29, 2014 @01:41PM (#7668662)
http://investor.google.com/pdf/2014Q1_google_earnings_slides... (slide 3)

(revenue) $3.4B network $10.5B Google properties $1.5B other

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Re:Google AdSense leak? by xdleet on Tuesday April 29, 2014 @10:20PM (#7671225)
http://investor.google.com/pdf/2010Q1_google_earnings_slides...

Check out that dip in '09. Interesting.

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Re:Google AdSense leak? by andrenotgiant on Tuesday April 29, 2014 @02:05PM (#7668843)
The BIG Advertisers are their bread and butter, but every big advertiser knows to avoid most contextual targeting Text Ad buys.

Here's something that came into play around 2009: When a new advertiser (think small business) goes into AdWords to set up their first account, the default is to show Ads on Search AND Display Network. After setting things up, these two sources of VERY DIFFERENT traffic get lumped together in a lot of high-level reporting.

Until they specifically look at the quality of Display vs Search traffic (and see Avg Visit Durations from Display traffic around 5 seconds) they will not know about the crappy quality of sites they are on.

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