Yes, the latest work on NN is a breakthrough for sure. So are the advancements in distributed computing and storage that make low-cost scalability possible. However, we should resist getting sucked into marketing terms and buzz words. Terms like "self-driving car" are good because they are descriptive, accurate, and imply a paradigm shift. On the other hand, I may be wrong, for example the term "microprocessor" seems to have trascended relative size and is used to refer to a type of computer processor on an integrated circuit. Language evolves but perhaps we can influence by choosing good meaningful names when we can.