In your case? Absolutely. In the average case? Probably. In his case? You have no way to know.
In my case, I don't like the taste of alcohol, to me it's very pungent. Also, I tend to run on the warmer side, and alcohol tends to heat me up even more. Therefore, for me, a glass of wine with dinner - "matched" or no - decreases my enjoyment of the activity.
I've seen someone order a $100 steak well-done. They may enjoy this meal, but they have no goddamn idea what they are missing.