It's an interesting choice as in British Vernacular

Waffle - speak or write at length in a vague or trivial manner.

As a verb waffle has the same meaning in American English but the images of waffles on their landing page make it clear they are going for the food. For me at least it's easy to not jump back and forth between meanings of waffle once I understand the intent is to refer to the food.

Homonyms can be confusing but it helps when such a stark difference in meaning makes it easy to distinguish what meaning is appropriate in a given context.