Five years ago I might have agreed with you. There's no reason to trust that google (another giant private company that disabled my ability to comment on youtube or rate android apps because I dared not to want to join g+) won't pull some crap once they're in a dominant position in the ISP market. Like with many other things google saw the writing on the wall regarding how they at the behest of the ISP and looked for ways to be at least minimally prepared for the worst.