It stopped being just an ID platform the second they started forcing "sharing" from the same account down people's throats, like photos, social, video, comments.

So here is the elephant in the room "privacy allegation": if I mess up and make a drunk post on Facebook, I can purge the entire profile and move on. Gmail, however, and a host of associated tools have been critical for my jobs and business for many years. If i make a stupid drunk post on Google+, I don't even want to think how and what parts of my job and business it might affect, so in the foreseeable future I'm staying miles away from anything "social Google".