But therein lies the problem: people clearly want Reddit. Companies succeed when they find a significant niche where their interests happen to align with that of their users / customers in a significant way. When a company starts putting its own needs ahead of its users that's a huge danger sign for its future. Google arrogantly thought that they could put their own needs first and if they just shove it hard enough at people they can win with brute force. I think that's a terrible mistake.