Interesting move. I've often heard people complain that the best minds are writing HTML/Javascript when they should be solving real problems (e.g. medicine/health)... obviously because Tech pays big money. I'm not undermining the utility of FB & Whatsapp but I feel a larger percentage of the World population needs better healthcare & medicine. I'd be happy to see the balance of crazy paying startups shift towards life sciences. What could be a better incentive to innovate than this. Have a BS/MS/PhD? Good, go hack the body & decode it. 'x' years from now, there'll be open plugins to debug & fine tune your body.