>You can't just go out and beat all that at once, and offer the same product but cheaper.

I think they just did. LG and Samsung have been doing remarkably well off with off the shelf components and I think this entire comment undervalues the cost of distribution and marketing that gets rolled into the cost of the phone.

Hasn't it always been apple's defense that most end users don't care about specs. So I find most of this comment inconclusive at best.